The Golf Business Is Changing And Changing Fast! Since I wrote the first edition of this book back in 2005 the golf business has been turned upside down by many things including the 2008 recession, changes in lifestyle, the internet and the advent of third-party tee time vendors. There are new rules for golf marketing. In fact, rather than rules, they are more like laws. If you break them, you will not succeed. There are plenty of courses that won’t make the 36-hole cut in a tough market, which means they won’t be playing at all on the weekend! That may not be you, but I urge you to read this book carefully. It is based on real marketing results from the thousands of clubs, resorts, golf schools and destinations worldwide that Legendary Marketing has helped with their marketing.